Operation Red Nose
Provincial Partners

Strong partners who support our mission

Operation Red Nose has the privilege of being supported by important provincial partners who have enabled the delivery of the awareness campaign since 1984. Because of these precious allies, Operation Red Nose can deploy its safe ride service in 7 Canadian provinces, and in more than 100 communities.

British Columbia


Insurance Corporation of British Columbia (ICBC) has been the provincial sponsor since the beginning of Operation Red Nose in British Columbia in 1996. In addition to provincial financial support, ICBC also provides insurance coverage for volunteer and client vehicles.



For many years, UNI Insurance has been associated with Operation Red Nose and has supported the campaign on the local level. Since 2016, a provincial agreement has made it possible to financially support the organization in New-Brunswick and develop the program in the province.



Since 1985, Société de l’assurance automobile du Québec has provided considerable financial support to Operation Red Nose, as well as making human and technical resources available to help the implementation of the road safety campaign in all regions of the province.

Since the very first campaign in 1984, Desjardins has been dedicated to the Operation Red Nose cause by contributing financially to the annual event, as well as providing insurance coverage for volunteer and client vehicles across the province of Quebec.

Operation Red Nose is happy to be able to count on Les Breuvages Atypiques among our province-wide partners since 2021. Their financial contribution, their delicious products that we offer to volunteers, their involvement, and the sharing of values between our two organizations make this partnership a resounding success.

After several years of collaboration in various awareness programs, Educ’alcool renews its support to Operation Red Nose and becomes a provincial partner for the 2023 safe ride campaign. The two organizations once again unite their respective missions to provide tools and raise awareness about impaired driving, among Quebeckers, thus contributing to make roads safer across the province.


Since 2009, Saskatchewan Government Insurance (SGI) has sponsored Operation Red Nose in Saskatchewan by offering financial support as well as insurance coverage for volunteer and client vehicles.