A New Image for Operation Red Nose

Operation Red Nose now has a refreshed image! After several decades of proudly wearing the same logo, the organization has chosen to modernize its visual identity to better reflect the energy, vitality, and youth that still drive the organization today.

This new logo retains the very essence of Operation Red Nose, while reflecting contemporary design trends. The graphic update, carried out by the Récréation agency, not only reinforces the brand's recognition, but also immediately evokes the emblematic mascot that everyone spontaneously associates with Operation Red Nose. By updating its branding, the organization demonstrates a commitment to keeping its identity vibrant, accessible, and inspiring for both current and future generations of volunteers, partners and users of the service.

"For this update of the Operation Red Nose logo, we wanted to translate its festive spirit and human warmth into a modern and accessible design. Since 2022, we have had the privilege of supporting Operation Red Nose with various mandates, and Récréation is proud to contribute to a social cause where creativity, commitment and mission come together," said Émilie Turcotte, Artistic Director, and Frédéric Masse, President of Récréation.

"The decision to update the logo reflects Operation Red Nose's desire to remain a modern and unifying organization, in line with its mission: to contribute to a safer holiday season through the commitment of thousands of volunteers across the country," said Marilyn Vigneault, Executive Director of Operation Red Nose.

This announcement marks an important milestone in the history of Operation Red Nose, which continues to evolve while preserving the spirit of conviviality and solidarity that has made its reputation for more than 40 years. This year, the famous road safety campaign will begin on Friday, November 28^th. Details surrounding the campaign will be announced at the national press conference, on November 4^th.