Operation Red Nose & Atypique

Atypique & Operation Red Nose


Operation Red Nose is happy to be able to count on Les Breuvages Atypiques among our province-wide partners since 2021. Their financial contribution, their delicious products that we offer to volunteers, their involvement, and the sharing of values between our two organizations make this partnership a resounding success.




Nez Rouge a
son propre breuvage

Eh oui! Vous pourrez retrouver votre renne préféré sur les canettes du nouveau breuvage Atypique! Laissez-vous surprendre par cette version non alcoolisée d'un grand classique, l'Amaretto Sour. Avec ses délicieuses notes acidulées et son bon goût d'amande, ce breuvage fera la réussite de tous vos apéros. À consommer seul ou en bonne compagnie!

Voir les points de ventes




A festive
volunteer experience

Volunteering for Operation Red Nose means taking part in a unique grassroots movement. Whether alone, with colleagues, or with friends, your contribution will make a real difference in your community, in addition to allowing you to be greeted with smiles, make new connections, and fill up on memorable anecdotes! Be careful, you might get hooked!







Atypique is the perfect mix between a great idea and a creative team. Born from a collaboration between Étienne Boulay and Station Agro-Biotech, Atypique has one goal : push limits of the ready to drink industry, by offering classical recipes of our favourite cocktails, but in an alcohol-free and low-sugar version.

Out of the box, out of the standards, out of the category. The one alternative for those who don’t want to drink alcohol, no matter why.

More about Atypique




Une soirée de raccompagnement avec Atypique et Etienne Boulay

L’année dernière, lors de la première soirée d’opération, l'équipe d'Atypique a passé la nuit sur les routes de Montréal, pour raccompagner des fêtards responsables en toute sécurité! Comme ils se doutaient que la nuit allait être mémorable, ils ont décidé de filmer leur expérience. Voici le résultat! [Insertion vidéo YouTube de l’activation 2021]




About Operation Red Nose

Operation Red Nose is a non-profit organization that promotes responsible behaviour to prevent driving while impaired. The organization provides a volunteer chauffeur service, the benefits of which are redistributed to help finance projects for youth and amateur sports, as well as other awareness activities.